When was the last time that we as a nation organised something that wasn’t a complete disaster? Answer: The Twenty Twelve London Olympic Games. Conclusion: Let’s get that guy in to work for us. Hence the arrival of Ian Fletcher and the start of W1A. The post is sold to Ian as a chance to influence and shape one of the great British institutions. His job is to think Big Thoughts, but it doesn’t take him long to realise that not only does he not have time to think Big Thoughts, he never has time to think any thoughts at all.

Extra: The Real W1A